Tiny Snippets of Code That Changed The World

Only a few short lines can have a massive, global impact

Clive Thompson
Better Programming
Published in
5 min readNov 30, 2022

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A photo of a computer screen with multicolored computer code on it
Photo by Chris Ried on Unsplash

In 1997, Ethan Zuckerman broke the Internet — by inventing the pop-up ad.

He was working for Tripod.com, an online service that let people make little web pages for free. To make money, Tripod sold ads that ran alongside the pages. The problem was, ads would wind up…

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I write 2X a week on tech, science, culture — and how those collide. Writer at NYT mag/Wired; author, “Coders”. @clive@saturation.social clive@clivethompson.net